Being from Austin I have grown used to not wearing suits and ties to business meetings. It is the capital of “Business Casual”. Today, however I was fitted for a suit. I have a special party to attend this weekend. The gentleman that helped me kept talking about making a good first impression. He went on to explain how when a person makes seven important decisions about you.

However, I believe the First Impression take place before a person ever sees you! The First Impression is when a caller or prospect calls your office. Does your 4 year kid answer the phone? Are you using a cell phone? Do you have an tape based answer machine?

Well if you had a Virtual PBX, your callers will not know that you are in your pajamas. The callers will assume you have a large office because you have a name directory, departments and a professional recorded greeting. Now that is a First Impression! Once you meet the person later on it will not matter what you have on! The callers expectations have been set so high, that you can probably raise rates.